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Acquiring New Market Segments: RIM's Foray

Acquiring New Market Segments: RIM's Foray

Previous Market Segments Previous to 2004, RIM’s devices were slanted towards corporate and business users starting with it’s Inter@ctive Pager 900 (Ziegler, 5). It’s mobile phone product lines didn’t become popularized until email became a mission critical application. RIM saw the potential in email and grew it’s business along with the popularization of the then nascent technology. [...]

[ More ] 9th Feb, 2010 | No Comment | Posted in (rj)eSchool, Blog, Featured
Financial Analysis of RIM

Financial Analysis of RIM

Financial ratio analysis aimed at determining a business’s financial strength and condition. The Current and Quick Ratios are commonly used to evaluate a company’s ability to pay it’s short term obligations.

While RIM’s current and quick ratios seem low on first glance, it’s important to consider the business as a going concern.  RIM had a higher than the current year’s industry average in 2007 because it’s current liabilities grew from almost half the current industry average to 3.35 times the industry average current liabilities. This increase can be explained by the release of the BlackBerry Storm, which was released November 4th, 2008.

[ More ] 4th Feb, 2010 | No Comment | Posted in (rj)eSchool, Blog, Featured

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