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Marketing in the Biotech Industry: A Pill a Day Brings the Dollars Your Way

Marketing in the Biotech Industry: A Pill a Day Brings the Dollars Your Way

The biotech industry is notoriously hard to fund a startup when you have little to no proven successes. Capital is hard to come by when it may take $1B over 15 years before the investors start to see any returns if the product is approved for the intended use. Here we will examine a hypothetic [...]

[ More ] 19th Feb, 2010 | No Comment | Posted in (rj)eSchool, Blog, Featured
Knowing Your Target Market: Marketing to the Super Elite

Knowing Your Target Market: Marketing to the Super Elite

Many things go into knowing your target market which can be summed up if you know the four P’s: product, price, place, and promotion. Every company needs to at least have a very general idea about these categories before going to market or they’ll be sorely unprepared should any unexpected situations occur. This goes for [...]

[ More ] 16th Feb, 2010 | No Comment | Posted in (rj)eSchool, Blog, Featured

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