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Olevia: A Study of their Marketing Mix

Olevia: A Study of their Marketing Mix

Syntex is a discount high definition LCD maker that generates revenues by undercutting their name brand competitors. Their low prices and feature sets that are comparable to their competition are their unique selling points (USP). Every company has a marketing plan whether it’s formal or not. Let’s analyze Olevia’s use of the four P’s: Price, [...]

[ More ] 8th Feb, 2010 | No Comment | Posted in (rj)eSchool, Blog

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