Many things go into knowing your target market which can be summed up if you know the four P’s: product, price, place, and promotion. Every company needs to at least have a very general idea about these categories before going to market or they’ll be sorely unprepared should any unexpected situations occur. This goes for [...]
Previous Market Segments Previous to 2004, RIM’s devices were slanted towards corporate and business users starting with it’s Inter@ctive Pager 900 (Ziegler, 5). It’s mobile phone product lines didn’t become popularized until email became a mission critical application. RIM saw the potential in email and grew it’s business along with the popularization of the then nascent technology. [...]
CSMi has a wide portfolio of healthcare products. One product is an electronic health records system (EHR) that tracks injuries, treatments, and all related information called SportsWare. They sell to a variety of market segments of which are listed below. Primary Segments Schools – The SportsWare product is sold primarily to high schools and colleges/universities [...]
Syntex is a discount high definition LCD maker that generates revenues by undercutting their name brand competitors. Their low prices and feature sets that are comparable to their competition are their unique selling points (USP). Every company has a marketing plan whether it’s formal or not. Let’s analyze Olevia’s use of the four P’s: Price, [...]
I came across an interesting topic while reading “Trading and Exchanges”, by Larry Harris. It dealt with shifting cash flows in time. I personally love learning of new topics, and this definitely was a paradigm shifter for me. I decided to dig a bit deeper to see what else I could learn about the topic. [...]
I think one of the most challenging aspects of portfolio project management (PPM) is actually implementing a PPM system. In my experience, changing the culture of an organization that is used to ad hoc project selection/project management requires a significant ROI, and even then may not be implemented because management is not comfortable with such [...]
Project management can be a difficult enough endeavor, but managing a multi-cultural project team can add additional differences as well. It’s important to remember that not all of the differences that arise are negative. The three main differences are: Team member motivation (Anbari 2010) Communication style Heterogeneous idea generation Team Member Motivation According to Geert [...]
My current company manufactures hardware and develops software that assists Athletic Trainers perform their job duties. They have numerous projects that run concurrently to design and develop new hardware and software revisions. Every fiscal year management develops a list of key strategic goals that will improve the company over the next year. Each proposed project [...]
