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Green Tech: A Hard Road to Hoe

Green Tech: A Hard Road to Hoe

Fred Engel is a technology entrepreneur that has sold a business and taken another public. He’s currently starting a new green technology venture that centers itself around reclaiming lost energy efficiencies in commercial building’s HVAC systems. His systems analyze feedback from the building automation systems using software to help building owners achieve cost savings through reduced [...]

[ More ] 23rd Feb, 2010 | No Comment | Posted in (rj)eSchool, Blog
Case Study Analysis: UndergroundHipHop.com, Financing, Growth, and the Future

Case Study Analysis: UndergroundHipHop.com, Financing, Growth, and the Future

I recently read a case study for a small and growing business called UndergroundHipHop.com I obtained from Ivey Publishing. UndergroundHipHop.com is a company started by a college undergrad student in his dorm room. The company started out as a project of passion that lead to a large online community that all had interests in underground hip hop [...]

[ More ] 18th Feb, 2010 | 1 Comment | Posted in (rj)eSchool, Blog, Featured
The End of Retail Video Rentals as We Know It

The End of Retail Video Rentals as We Know It

Blockbuster was one of the nations premiere video rental retail stores until recently. With the advent of the internet and online shopping, customers are more willing to use their credit card online to consume “all you can eat” entertainment rentals. Blockbuster’s CEO James Keyes has said that Netflix is taking “demand out of the market” [...]

[ More ] 12th Feb, 2010 | No Comment | Posted in (rj)eSchool, Blog, Featured
Acquiring New Market Segments: RIM's Foray

Acquiring New Market Segments: RIM's Foray

Previous Market Segments Previous to 2004, RIM’s devices were slanted towards corporate and business users starting with it’s Inter@ctive Pager 900 (Ziegler, 5). It’s mobile phone product lines didn’t become popularized until email became a mission critical application. RIM saw the potential in email and grew it’s business along with the popularization of the then nascent technology. [...]

[ More ] 9th Feb, 2010 | No Comment | Posted in (rj)eSchool, Blog, Featured
Market Segment Analysis: Computer Sports Medicine Inc.

Market Segment Analysis: Computer Sports Medicine Inc.

CSMi has a wide portfolio of healthcare products. One product is an electronic health records system (EHR) that tracks injuries, treatments, and all related information called SportsWare. They sell to a variety of market segments of which are listed below. Primary Segments Schools – The SportsWare product is sold primarily to high schools and colleges/universities [...]

[ More ] 9th Feb, 2010 | No Comment | Posted in (rj)eSchool, Blog

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